Abstract
There is increasing acknowledgment that the environmental impact of the current global food supply system is unsustainable. Entomophagy—the consumption of insects as food—is gaining attention as a viable, sustainable food alternative. Yet, despite shifting positive attitudes towards entomophagy and supportive regulatory guidelines, few Westerners integrate insect-based food into their diet. A major reason underlying the focal attitude-behavior gap is that insect-based food elicits strong negative emotions. Two studies assess strategies for emotion regulation and, consequently, the increased trial and consumption of insect-based food. Study 1 demonstrates that distraction (but not reappraisal) enhances people's willingness to sample insect-based food. Study 2 shows that humor—an operationalization of the distraction strategy—reduces negative emotional responses to communications about consuming insect-based food. Our findings offer valuable insights into how to facilitate people's adoption of insect-based food.
Originalsprache | Englisch |
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Aufsatznummer | 105472 |
Fachzeitschrift | Food Quality and Preference |
Jahrgang | 128 |
Ausgabenummer | July |
DOIs | |
Publikationsstatus | Veröffentlicht - 2025 |