From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices

Ursula Lutzky

doi:10.25365/phaidra.507

From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices

Wirtschaftskommunikation

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 28th International Conference on Corporate and Marketing Communications
Untertitel des Sammelwerks	Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment
Herausgeber*innen	Sabine Einwiller, Ingrid Wahl
Erscheinungsort	Wien
Verlag	Selbstverlag
Seiten	176-180
ISBN (Print)	978-3-200-09859-6
DOIs	https://doi.org/10.25365/phaidra.507
Publikationsstatus	Veröffentlicht - 2024

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

508015 Wirtschaftskommunikation
602007 Angewandte Sprachwissenschaft
602058 Korpuslinguistik

Zugriff auf Dokument

10.25365/phaidra.507Lizenz: Sonstige

Webcare
Lutzky, U. (Projektleitung)
1/02/22 → …
Projekt: Interne Projekte

Zitat

Lutzky, U. (2024). From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices. in S. Einwiller, & I. Wahl (Hrsg.), Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment (S. 176-180). Selbstverlag. https://doi.org/10.25365/phaidra.507

Lutzky, Ursula. / From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices. Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment. Hrsg. / Sabine Einwiller ; Ingrid Wahl. Wien : Selbstverlag, 2024. S. 176-180

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title = "From Twitter to X: Studying the effects of Musk{\textquoteright}s takeover and rebranding of the social networking platform on webcare practices",

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author = "Ursula Lutzky",

year = "2024",

doi = "10.25365/phaidra.507",

language = "English",

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Lutzky, U 2024, From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices. in S Einwiller & I Wahl (Hrsg.), Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment. Selbstverlag, Wien, S. 176-180. https://doi.org/10.25365/phaidra.507

From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices. / Lutzky, Ursula.
Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment. Hrsg. / Sabine Einwiller; Ingrid Wahl. Wien: Selbstverlag, 2024. S. 176-180.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

TY - CHAP

T1 - From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices

AU - Lutzky, Ursula

PY - 2024

Y1 - 2024

KW - customer communication

KW - webcare

KW - social media

KW - Twitter/X

KW - corpus linguistics

U2 - 10.25365/phaidra.507

DO - 10.25365/phaidra.507

M3 - Chapter in edited volume

SN - 978-3-200-09859-6

SP - 176

EP - 180

BT - Proceedings of the 28th International Conference on Corporate and Marketing Communications

A2 - Einwiller, Sabine

A2 - Wahl, Ingrid

PB - Selbstverlag

CY - Wien

ER -

Lutzky U. From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices. in Einwiller S, Wahl I, Hrsg., Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment. Wien: Selbstverlag. 2024. S. 176-180 doi: 10.25365/phaidra.507

From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

Zugriff auf Dokument

Projekte

Webcare

Zitat