Gambling for a discount: Preferring discount per item to discount per purchase?

Bernadette Kamleitner, M. K. Dahmi, D. R Mandel

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	566 - 567
Fachzeitschrift	Advances in Consumer Research
Jahrgang	36
Publikationsstatus	Veröffentlicht - 1 Juli 2009

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@article{bb48a79cae2848458336b20b27d4ca68,

title = "Gambling for a discount: Preferring discount per item to discount per purchase?",

author = "Bernadette Kamleitner and Dahmi, {M. K.} and Mandel, {D. R}",

year = "2009",

month = jul,

day = "1",

language = "English",

volume = "36",

pages = "566 -- 567",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}