Giving to Charity: Determinants of Cash Donations Through Prompted Giving

Bodo B. Schlegelmilch

Giving to Charity: Determinants of Cash Donations Through Prompted Giving

Internationales Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 1993
Publikationsstatus	Veröffentlicht - 1993

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title = "Giving to Charity: Determinants of Cash Donations Through Prompted Giving",

author = "Schlegelmilch, {Bodo B.}",

year = "1993",

language = "English",

booktitle = "Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 1993",

}

TY - GEN

T1 - Giving to Charity: Determinants of Cash Donations Through Prompted Giving

AU - Schlegelmilch, Bodo B.

PY - 1993

Y1 - 1993

M3 - Contribution to conference proceedings

BT - Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 1993

ER -