Global Marketing Partnerships and Strategies for Competitive Differentiation

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Abstract

June 25-29,2010

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Annual Meeting of the Academy of International Business
Herausgeber*innen	Academy of International Business
Erscheinungsort	Rio de Janeiro, Brazil
Publikationsstatus	Veröffentlicht - 1 März 2010

@inproceedings{b1eb546a8d67452e9ae15729d8ed3ca2,

title = "Global Marketing Partnerships and Strategies for Competitive Differentiation",

abstract = "June 25-29,2010",

author = "Schlegelmilch, \{Bodo B.\} and Brigitte Bojkowszky and Matthew Robson",

year = "2010",

month = mar,

day = "1",

language = "English",

editor = "\{Academy of International Business\}",

booktitle = "Proceedings of the Annual Meeting of the Academy of International Business",

}

TY - GEN

T1 - Global Marketing Partnerships and Strategies for Competitive Differentiation

AU - Schlegelmilch, Bodo B.

AU - Bojkowszky, Brigitte

AU - Robson, Matthew

PY - 2010/3/1

Y1 - 2010/3/1

N2 - June 25-29,2010

AB - June 25-29,2010

M3 - Contribution to conference proceedings

BT - Proceedings of the Annual Meeting of the Academy of International Business

A2 - Academy of International Business, null

CY - Rio de Janeiro, Brazil

ER -