Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	International Marketing and Business in the CEE Markets
Herausgeber*innen	Department of Market Policy and Marketing Management, Karol Adamiecki University of Economics
Erscheinungsort	Katowice, Poland
Verlag	Eigenverlag
Seiten	1 - 15
Publikationsstatus	Veröffentlicht - 1 Dez. 2008

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@inproceedings{6b5a4e7ee21149e3b57e49790eddb9c0,

title = "Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?",

author = "Arnold Schuh",

year = "2008",

month = dec,

day = "1",

language = "English",

pages = "1 -- 15",

editor = "{Department of Market Policy and Marketing Management, Karol Adamiecki University of Economics}",

booktitle = "International Marketing and Business in the CEE Markets",

publisher = "Eigenverlag",