Globalization as Diffusion Process: An Analysis of the Dissemination of Western Brands in Central and Eastern Europe

Arnold Schuh

Globalization as Diffusion Process: An Analysis of the Dissemination of Western Brands in Central and Eastern Europe

Kompetenzzentrum für Emerging Markets and CEE

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 29th Annual EIBA Conference (European International Business Academy), 11.-13. Dezember 2003, Copenhagen, Denmark 2003
Publikationsstatus	Veröffentlicht - 2003

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@inproceedings{afc693d5b3b54cb6900ceb3da58c4085,

title = "Globalization as Diffusion Process: An Analysis of the Dissemination of Western Brands in Central and Eastern Europe",

author = "Arnold Schuh",

year = "2003",

language = "English",

booktitle = "Proceedings of the 29th Annual EIBA Conference (European International Business Academy), 11.-13. Dezember 2003, Copenhagen, Denmark 2003",

}