Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research

Bodo B. Schlegelmilch

Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research

International Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1355-1381 1993
Publikationsstatus	Veröffentlicht - 1993

Zitat

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title = "Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1993",

language = "English",

booktitle = "Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1355-1381 1993",

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Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. / Schlegelmilch, Bodo B.
Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1355-1381 1993. 1993.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research

AU - Schlegelmilch, Bodo B.

PY - 1993

Y1 - 1993

M3 - Contribution to conference proceedings

BT - Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1355-1381 1993

ER -