Half a Century of Marketing Ethics: Shifting Perspectives and EMerging Trends

Bodo B. Schlegelmilch, Magdalena Öberseder

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

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@inbook{b412783c23ef4737854c4030284a6641,

title = "Half a Century of Marketing Ethics: Shifting Perspectives and EMerging Trends",

author = "Schlegelmilch, {Bodo B.} and Magdalena {\"O}berseder",

year = "2012",

language = "English",

editor = "{Smith, N.C. and Murphy, p.E.}",

booktitle = "Marketing Ethics",

publisher = "Sage Publications",

address = "United States",

}