Headquarters Landscape in Austria: Vienna HQs - Study Report 2023

The capital city of Austria, Vienna, is the spearhead of the HQ landscape in Austria, a country that attracts HQs from all over the world, while at the same time supporting the thriving of domestic HQs.
Due to the trend of offshoring manufacturing activities, capital cities in Europe are competing to position themselves as attractive locations for HQs. Thanks to its geographical position in-between Western and Eastern Europe, the high quality of its institutions, and its outstanding reputation for quality of life, Vienna has a competitive advantage in this regard.
This report represents a follow-up study to our report on “Headquarters Landscape in Austria: Vienna HQs” (2022). We deep dive into the HQ landscape in Vienna and describe its main characteristics. The results of the study are equally important for firm managers who are considering Vienna as a potential HQ location, and for policy-makers who work to strengthen the position of Vienna as an HQ location.