Hedonic and Utilitarian Dimensions of Mobile Service Usage

Johanna Lengauer, Astrid Dickinger, Mirella Kleijnen

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 36th European Marketing Academy Conference
Herausgeber*innen	Iceland University
Erscheinungsort	Reykjavik, Iceland
Seiten	CD
Publikationsstatus	Veröffentlicht - 1 Mai 2007

Verfügbarkeit prüfen

Mobile 1:1 - Mobile TV
Dickinger, A. (Projektleitung)
1/02/06 → 1/07/07
Projekt: Forschungsförderung

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author = "Johanna Lengauer and Astrid Dickinger and Mirella Kleijnen",

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AU - Lengauer, Johanna

AU - Dickinger, Astrid

AU - Kleijnen, Mirella

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M3 - Contribution to conference proceedings

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BT - Proceedings of the 36th European Marketing Academy Conference

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CY - Reykjavik, Iceland

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