Hedonic and Utilitarian Dimensions of Mobile Service Usage

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 36th European Marketing Academy Conference
Herausgeber*innen	Iceland University
Erscheinungsort	Reykjavik, Iceland
Seiten	CD
Publikationsstatus	Veröffentlicht - 1 Mai 2007

Andere Dateien und Links

Mobile 1:1 - Mobile TV
Dickinger, A. (Projektleitung)
1/02/06 → 1/07/07
Projekt: Forschungsförderung

@inproceedings{47ff68121a1c43ebbae9ae3d958a9779,

title = "Hedonic and Utilitarian Dimensions of Mobile Service Usage",

author = "Johanna Lengauer and Astrid Dickinger and Mirella Kleijnen",

year = "2007",

month = may,

day = "1",

language = "English",

pages = "CD",

editor = "\{Iceland University\}",

booktitle = "Proceedings of the 36th European Marketing Academy Conference",

}

TY - GEN

T1 - Hedonic and Utilitarian Dimensions of Mobile Service Usage

AU - Lengauer, Johanna

AU - Dickinger, Astrid

AU - Kleijnen, Mirella

PY - 2007/5/1

Y1 - 2007/5/1

UR - http://www.emac2007.org

M3 - Contribution to conference proceedings

SP - CD

BT - Proceedings of the 36th European Marketing Academy Conference

A2 - Iceland University, null

CY - Reykjavik, Iceland

ER -