Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	432 - 453
Fachzeitschrift	International Marketing Review
Jahrgang	33
Ausgabenummer	3
DOIs	https://doi.org/10.1108/IMR-01-2015-0007
Publikationsstatus	Veröffentlicht - 2016

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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title = "Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics",

author = "Elfriede Penz and Erich Kirchler",

year = "2016",

doi = "10.1108/IMR-01-2015-0007",

language = "English",

volume = "33",

pages = "432 -- 453",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

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AU - Penz, Elfriede

AU - Kirchler, Erich

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DO - 10.1108/IMR-01-2015-0007

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JO - International Marketing Review

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