How CEOs can Increase Public Engagement via Microblogs: The Role of CEO Gender and Content Orientation

Tong WU, Jonathan Reynolds, Bodo B. Schlegelmilch, Jintao Wu

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch (Amerika)
Fachzeitschrift	Journal of International Marketing
DOIs	https://doi.org/10.1111/1467-8551.12830
Publikationsstatus	Elektronische Veröffentlichung vor Drucklegung - 2024

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title = "How CEOs can Increase Public Engagement via Microblogs: The Role of CEO Gender and Content Orientation",

author = "Tong WU and Jonathan Reynolds and Schlegelmilch, {Bodo B.} and Jintao Wu",

year = "2024",

doi = "10.1111/1467-8551.12830",

language = "Englisch (Amerika)",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "American Marketing Association",

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T1 - How CEOs can Increase Public Engagement via Microblogs: The Role of CEO Gender and Content Orientation

AU - WU, Tong

AU - Reynolds, Jonathan

AU - Schlegelmilch, Bodo B.

AU - Wu, Jintao

PY - 2024

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U2 - 10.1111/1467-8551.12830

DO - 10.1111/1467-8551.12830

M3 - Journal article

SN - 1069-031X

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