How CEOs Twitter with Customers: Key Insights and Future Research Direction

Tong Wu; Jonathan Reynolds; Jintao Wu; Bodo B. Schlegelmilch

doi:10.1007/978-3-030-95346-1_55

How CEOs Twitter with Customers: Key Insights and Future Research Direction

Tong Wu, Jonathan Reynolds, Jintao Wu, Bodo B. Schlegelmilch

Internationales Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Celebrating the Past and Future of Marketing and Discovery with Social Impact
Untertitel des Sammelwerks	2021 AMS Virtual Annual Conference and World Marketing Congress
Herausgeber*innen	Juliann Allen, Bruna Jochims, Shuang Wu
Erscheinungsort	Cham
Verlag	Springer
Seiten	169–170
ISBN (elektronisch)	978-3-030-95346-1
ISBN (Print)	978-3-030-95345-4, 978-3-030-95348-5
DOIs	https://doi.org/10.1007/978-3-030-95346-1_55
Publikationsstatus	Veröffentlicht - 21 Juni 2021

Publikationsreihe

Reihe	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

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10.1007/978-3-030-95346-1_55

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Zitat

Wu, T., Reynolds, J., Wu, J., & Schlegelmilch, B. B. (2021). How CEOs Twitter with Customers: Key Insights and Future Research Direction. in J. Allen, B. Jochims, & S. Wu (Hrsg.), Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress (S. 169–170). Springer. https://doi.org/10.1007/978-3-030-95346-1_55

Wu, Tong ; Reynolds, Jonathan ; Wu, Jintao et al. / How CEOs Twitter with Customers: Key Insights and Future Research Direction. Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. Hrsg. / Juliann Allen ; Bruna Jochims ; Shuang Wu. Cham : Springer, 2021. S. 169–170 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "How CEOs Twitter with Customers: Key Insights and Future Research Direction",

author = "Tong Wu and Jonathan Reynolds and Jintao Wu and Schlegelmilch, {Bodo B.}",

year = "2021",

month = jun,

day = "21",

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language = "English",

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Wu, T, Reynolds, J, Wu, J & Schlegelmilch, BB 2021, How CEOs Twitter with Customers: Key Insights and Future Research Direction. in J Allen, B Jochims & S Wu (Hrsg.), Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. Springer, Cham, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, S. 169–170. https://doi.org/10.1007/978-3-030-95346-1_55

How CEOs Twitter with Customers: Key Insights and Future Research Direction. / Wu, Tong; Reynolds, Jonathan; Wu, Jintao et al.
Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. Hrsg. / Juliann Allen; Bruna Jochims; Shuang Wu. Cham: Springer, 2021. S. 169–170 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

TY - CHAP

T1 - How CEOs Twitter with Customers: Key Insights and Future Research Direction

AU - Wu, Tong

AU - Reynolds, Jonathan

AU - Wu, Jintao

AU - Schlegelmilch, Bodo B.

PY - 2021/6/21

Y1 - 2021/6/21

U2 - 10.1007/978-3-030-95346-1_55

DO - 10.1007/978-3-030-95346-1_55

M3 - Chapter in edited volume

SN - 978-3-030-95345-4

SN - 978-3-030-95348-5

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 169

EP - 170

BT - Celebrating the Past and Future of Marketing and Discovery with Social Impact

A2 - Allen, Juliann

A2 - Jochims, Bruna

A2 - Wu, Shuang

PB - Springer

CY - Cham

ER -

Wu T, Reynolds J, Wu J, Schlegelmilch BB. How CEOs Twitter with Customers: Key Insights and Future Research Direction. in Allen J, Jochims B, Wu S, Hrsg., Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. Cham: Springer. 2021. S. 169–170. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-95346-1_55