How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference
Untertitel des Sammelwerks	Melbourne, Australia
Erscheinungsort	Melbourne
Verlag	ANZIBA
Publikationsstatus	Veröffentlicht - 17 Feb. 2023

Zitat

@inproceedings{b74a3c28ac42439999bd314fc97f5af9,

title = "How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct",

author = "Selma Saracevic and Schlegelmilch, \{Bodo B.\}",

year = "2023",

month = feb,

day = "17",

language = "English",

booktitle = "Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference",

publisher = "ANZIBA",

address = "Australia",

}

TY - GEN

T1 - How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct

AU - Saracevic, Selma

AU - Schlegelmilch, Bodo B.

PY - 2023/2/17

Y1 - 2023/2/17

M3 - Contribution to conference proceedings

BT - Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference

PB - ANZIBA

CY - Melbourne

ER -