How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation

Loredana Viola, Päivi Karhu

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Academy of Marketing Science Annual Conference (AMS)
Herausgeber*innen	Academy of Marketing Science
Erscheinungsort	New Orleans, LA, USA
Seiten	16.05. - 19.05.
Publikationsstatus	Veröffentlicht - 1 Mai 2012

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title = "How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation",

author = "Loredana Viola and P{\"a}ivi Karhu",

year = "2012",

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How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation. / Viola, Loredana; Karhu, Päivi.
Proceedings of the Academy of Marketing Science Annual Conference (AMS). Hrsg. / Academy of Marketing Science. New Orleans, LA, USA, 2012. S. 16.05. - 19.05.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

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T1 - How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation

AU - Viola, Loredana

AU - Karhu, Päivi

PY - 2012/5/1

Y1 - 2012/5/1

M3 - Contribution to conference proceedings

SP - 16.05. - 19.05.

BT - Proceedings of the Academy of Marketing Science Annual Conference (AMS)

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CY - New Orleans, LA, USA

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