How do omnichannel customer experiences affect customer engagement? Theory and empirical validation

Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	undefiniert/unbekannt
Fachzeitschrift	Journal of Business Research
Jahrgang	2025
Ausgabenummer	189
DOIs	https://doi.org/10.1016/j.jbusres.2025.115196
Publikationsstatus	Veröffentlicht - Feb. 2025

Zugriff auf Dokument

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title = "How do omnichannel customer experiences affect customer engagement? Theory and empirical validation",

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AU - Rahman, Syed Mahmudur

AU - Carlson, Jamie

AU - Gudergan, Siegfried P.

AU - Wetzels, Martin

AU - Grewal, Dhruv

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