How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification

Birgit Löhndorf; Adamantios Diamantopoulos

How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification

Birgit Löhndorf
, Adamantios Diamantopoulos

Marketing und Customer Analytics

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings oft the 2nd International Colloquium on Consumer-Brand Relationships
Herausgeber*innen	Michael Brezale, Marc Fetscherin, Susan Fournier, T.C. Melewar
Erscheinungsort	Winter Park/Orlando, USA
Seiten	10
Publikationsstatus	Veröffentlicht - 1 Aug. 2011

Zitat

Löhndorf, Birgit ; Diamantopoulos, Adamantios. / How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification. Proceedings oft the 2nd International Colloquium on Consumer-Brand Relationships. Hrsg. / Michael Brezale, Marc Fetscherin, Susan Fournier, T.C. Melewar. Winter Park/Orlando, USA, 2011. S. 10

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title = "How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification",

author = "Birgit L{\"o}hndorf and Adamantios Diamantopoulos",

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Löhndorf, B & Diamantopoulos, A 2011, How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification. in Michael Brezale, Marc Fetscherin, Susan Fournier, T.C. Melewar (Hrsg.), Proceedings oft the 2nd International Colloquium on Consumer-Brand Relationships. Winter Park/Orlando, USA, S. 10.

How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification. / Löhndorf, Birgit; Diamantopoulos, Adamantios.
Proceedings oft the 2nd International Colloquium on Consumer-Brand Relationships. Hrsg. / Michael Brezale, Marc Fetscherin, Susan Fournier, T.C. Melewar. Winter Park/Orlando, USA, 2011. S. 10.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification

AU - Löhndorf, Birgit

AU - Diamantopoulos, Adamantios

PY - 2011/8/1

Y1 - 2011/8/1

M3 - Contribution to conference proceedings

SP - 10

BT - Proceedings oft the 2nd International Colloquium on Consumer-Brand Relationships

A2 - Michael Brezale, Marc Fetscherin, Susan Fournier, T.C. Melewar, null

CY - Winter Park/Orlando, USA

ER -