@inproceedings{75f4c226dbe74f5bba84015f875e652c,
title = "How Marketing Strategies Shape Customers¿ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes",
author = "Till Haumann and G{\"u}nt{\"u}rk{\"u}n, {Baris Pascal} and Sven Mikolon and Jan Wieseke",
year = "2016",
language = "English",
isbn = "0877573611",
pages = "I--15 -- I--16",
editor = "{American Marketing Association}",
booktitle = "Proceedings of the 2016 Winter Marketing Educator's Conference",
publisher = "American Marketing Association",
address = "United States",
}