“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group

Fabian Nindl; Cordula Cerha

doi:10.1007/978-3-030-42545-6_112

“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group

Retailing & Data Science

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Herausgeber*innen	Springer
Erscheinungsort	Edinburgh
Seiten	359 - 360
DOIs	https://doi.org/10.1007/978-3-030-42545-6_112
Publikationsstatus	Veröffentlicht - 2020

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

502
502019 Marketing

Zugriff auf Dokument

10.1007/978-3-030-42545-6_112Lizenz: Nicht angegeben

Verfügbarkeit prüfen

Katalog der Universitätsbibliothek

Zitat

Nindl, F., & Cerha, C. (2020). “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. in Springer (Hrsg.), Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (S. 359 - 360). https://doi.org/10.1007/978-3-030-42545-6_112

@inproceedings{f85b48d88af04b0eb6a9bf77a70a56cc,

title = "“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group",

author = "Fabian Nindl and Cordula Cerha",

year = "2020",

doi = "10.1007/978-3-030-42545-6_112",

language = "English",

pages = "359 -- 360",

editor = "Springer",

booktitle = "Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.",

}

Nindl, F & Cerha, C 2020, “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. in Springer (Hrsg.), Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.. Edinburgh, S. 359 - 360. https://doi.org/10.1007/978-3-030-42545-6_112

“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. / Nindl, Fabian; Cerha, Cordula.
Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.. Hrsg. / Springer. Edinburgh, 2020. S. 359 - 360.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group

AU - Nindl, Fabian

AU - Cerha, Cordula

PY - 2020

Y1 - 2020

U2 - 10.1007/978-3-030-42545-6_112

DO - 10.1007/978-3-030-42545-6_112

M3 - Contribution to conference proceedings

SP - 359

EP - 360

BT - Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.

A2 - Springer, null

CY - Edinburgh

ER -

Nindl F, Cerha C. “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. in Springer, Hrsg., Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.. Edinburgh. 2020. S. 359 - 360 doi: 10.1007/978-3-030-42545-6_112