@inproceedings{f85b48d88af04b0eb6a9bf77a70a56cc,
title = "“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group",
author = "Fabian Nindl and Cordula Cerha",
year = "2020",
doi = "10.1007/978-3-030-42545-6_112",
language = "English",
pages = "359 -- 360",
editor = "Springer",
booktitle = "Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.",
}