How research on marketing in Central and Eastern Europe can advance international marketing theory

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

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@article{6c02cddb91864c2c9abc9391f528890e,

title = "How research on marketing in Central and Eastern Europe can advance international marketing theory",

author = "Arnold Schuh",

year = "2010",

month = aug,

day = "1",

language = "English",

volume = "22",

pages = "255 -- 268",

journal = "Trziste - Market",

issn = "0353-4790",

publisher = "University of Zagreb",

number = "2",

}