How Seeded Marketing Campaign Characteristics Drive Firm-created Word-of-Mouth and Revenues

Publikation: Konferenzbeitrag › Konferenzpapier

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2019
Extern publiziert	Ja
Veranstaltung	ISMS Marketing Science Conference 2018 - Temple University, Philadelphia, USA/Vereinigte Staaten Dauer: 14 Juni 2018 → 16 Juni 2018 https://www.informs.org/Meetings-Conferences/INFORMS-Conference-Calendar/2018-INFORMS-Marketing-Science-Conference

Konferenz	ISMS Marketing Science Conference 2018
Kurztitel	ISMS
Land/Gebiet	USA/Vereinigte Staaten
Ort	Philadelphia
Zeitraum	14/06/18 → 16/06/18
Internetadresse	https://www.informs.org/Meetings-Conferences/INFORMS-Conference-Calendar/2018-INFORMS-Marketing-Science-Conference

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

@conference{a5ce5a66b95d46dfa2b985a0134ba4e2,

title = "How Seeded Marketing Campaign Characteristics Drive Firm-created Word-of-Mouth and Revenues",

keywords = "seeded marketing campaigns, firm-created word-of-mouth, product characteristics",

author = "Ulrike Phieler and Florian Dost",

year = "2019",

language = "English",

note = "ISMS Marketing Science Conference 2018, ISMS ; Conference date: 14-06-2018 Through 16-06-2018",

url = "https://www.informs.org/Meetings-Conferences/INFORMS-Conference-Calendar/2018-INFORMS-Marketing-Science-Conference",

}

TY - CONF

T1 - How Seeded Marketing Campaign Characteristics Drive Firm-created Word-of-Mouth and Revenues

AU - Phieler, Ulrike

AU - Dost, Florian

PY - 2019

Y1 - 2019

KW - seeded marketing campaigns

KW - firm-created word-of-mouth

KW - product characteristics

UR - https://www.researchgate.net/publication/327838424_How_Seeded_Marketing_Campaign_Characteristics_Drive_Firm-created_Word_of_Mouth_and_Sales

M3 - Conference paper

T2 - ISMS Marketing Science Conference 2018

Y2 - 14 June 2018 through 16 June 2018

ER -