How to Attract Air Freight Business: Defining Critical Success Factors for Regional Airports

Much less is known about the numerous smaller airports that collectively
comprise the majority of aviation networks. A process of deregulation has left
small Australian airports in the hands of local governments, with as many as 50
per cent are reporting an operating loss each year. The integration of an air
cargo sector and establishing a freight value proposition can add a competitive
advantage to a regional airport. Airports such as Memphis, Louisville or Dubai
have grown through their close relationship with global cargo companies (like
FedEx or UPS), or through manufacturing companies moving closer to the
airport. Accordingly, the ability to attract carriers and air cargo traffic is crucial to
the establishment of a transport and logistics hub An airport with an emerging
freight hub is therefore likely to experience substantial economic growth from
the freight industry, not only for the airport itself, but also for the host region.
There is little research on regional airports, however the literature suggests that
the most important points of attracting air freight as external factors and are
outside the airport’s influence. There is a need to create demand by the
development of important industry clusters around airports. This means an
involvement of third parties to develop the airport and its region to achieve
appropriate levels of market demand and drive down the (lack of) economics of
scale. The aim of this paper is to give an overview about the literature and
describes in which environment Australian regional airports currently operate.