How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Annual Conference Proceedings
Herausgeber*innen	Società Italiana Marketing
Erscheinungsort	Milano
Seiten	x
Publikationsstatus	Veröffentlicht - 2013

Zitat

@inproceedings{479461c546894fd9810c6102a44293a2,

title = "How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies",

author = "Ludovica Cesareo and Barbara St{\"o}ttinger and Alberto Pastore",

year = "2013",

language = "English",

pages = "x",

editor = "\{Societ{\`a} Italiana Marketing\}",

booktitle = "Annual Conference Proceedings",

}