How to Launch Products in Uncertain Markets

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Zitat

@article{d37e0142b27549139dc7c989a2acf818,

title = "How to Launch Products in Uncertain Markets",

author = "Jan-Michael Ross and Fisch, \{Jan Hendrik\}",

year = "2018",

language = "English",

volume = "60",

pages = "61 -- 64",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Editorial of MIT Sloan Management Review",

number = "1",

}