@inproceedings{d3a99fe88882401288d059fe4d80f756,
title = "How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, and Return-on-Investment",
author = "Ulrike Phieler and Florian Dost",
year = "2023",
language = "English",
series = "AMA Educators' Proceedings",
publisher = "American Marketing Association",
pages = "194--196",
editor = "Nita Umashankar and Monika Lisjak",
booktitle = "2023 AMA Winter Academic Conference: Reconnecting and reconceiving the marketplace",
address = "United States",
note = "AMA Winter Academic Conference ; Conference date: 06-02-2023 Through 12-02-2023",
}