How using versus showing interaction between characters and products boosts product placement effectiveness

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	633 - 653
Fachzeitschrift	International Journal of Advertising
Jahrgang	32
Ausgabenummer	4
Publikationsstatus	Veröffentlicht - 1 Dez. 2013

Verfügbarkeit prüfen

@article{3187939520f64713bb41a0c347d95f7c,

title = "How using versus showing interaction between characters and products boosts product placement effectiveness",

author = "Bernadette Kamleitner and Jyote, {Abul Khair}",

year = "2013",

month = dec,

day = "1",

language = "English",

volume = "32",

pages = "633 -- 653",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "4",

}