How, When, and Why the Family Nature of a Firm affects major Stakeholders: Exploring the “Family Business Brand” in the B2B Context.

Dinah Isabel Spitzley, Maximilian Lude, Reinhard Prügl

Publikation: Konferenzbeitrag › Konferenzpapier

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2017
Extern publiziert	Ja
Veranstaltung	International Family Enterprise Research Academy (IFERA) - Dauer: 1 Jan. 2017 → …

Keine Angaben	International Family Enterprise Research Academy (IFERA)
Zeitraum	1/01/17 → …

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@conference{2f089f48a2a04b19a8a4f49649c469ce,

title = "How, When, and Why the Family Nature of a Firm affects major Stakeholders: Exploring the “Family Business Brand” in the B2B Context.",

author = "Spitzley, {Dinah Isabel} and Maximilian Lude and Reinhard Pr{\"u}gl",

year = "2017",

language = "English",

note = "International Family Enterprise Research Academy (IFERA) ; Conference date: 01-01-2017",

}