How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds

Michail Kokkoris; Erik Hoelzl; Bernadette Kamleitner

How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds

Michail Kokkoris, Erik Hoelzl, Bernadette Kamleitner

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Abstract

Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).

Originalsprache	Englisch
Titel des Sammelwerks	European Advances in Consumer Research Volume 11
Herausgeber*innen	Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris
Erscheinungsort	Duluth, MN
Verlag	Association for Consumer Research
Seiten	286
Publikationsstatus	Veröffentlicht - 2018

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

502019 Marketing
501006 Experimentalpsychologie
501021 Sozialpsychologie

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Andere Dateien und Links

http://acrwebsite.org/volumes/1700269/volumes/v11e/E-11

Zitat

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title = "How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds",

abstract = "Does the way customers discover hospitality venues (e.g., caf{\'e}s, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).",

author = "Michail Kokkoris and Erik Hoelzl and Bernadette Kamleitner",

year = "2018",

language = "English",

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}

How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds. / Kokkoris, Michail; Hoelzl, Erik; Kamleitner, Bernadette.
European Advances in Consumer Research Volume 11. Hrsg. / Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris. Duluth, MN: Association for Consumer Research, 2018. S. 286.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds

AU - Kokkoris, Michail

AU - Hoelzl, Erik

AU - Kamleitner, Bernadette

PY - 2018

Y1 - 2018

N2 - Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).

AB - Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).

UR - http://acrwebsite.org/volumes/1700269/volumes/v11e/E-11

M3 - Contribution to conference proceedings

SP - 286

BT - European Advances in Consumer Research Volume 11

A2 - Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris, null

PB - Association for Consumer Research

CY - Duluth, MN

ER -