How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds

Michail Kokkoris, Erik Hoelzl, Bernadette Kamleitner

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Konferenzband

Abstract

Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).
OriginalspracheEnglisch
Titel des SammelwerksEuropean Advances in Consumer Research Volume 11
Herausgeber*innen Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris
ErscheinungsortDuluth, MN
VerlagAssociation for Consumer Research
Seiten286
PublikationsstatusVeröffentlicht - 2018

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 502019 Marketing
  • 501006 Experimentalpsychologie
  • 501021 Sozialpsychologie

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