Human-Machine Creativity: How AI Can Influence Human Creativity in Open Innovation

Melanie Clegg^*, Reto Hofstetter, Ivo Blohm, Marc Bravin

^*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{f838e2c68f084091a4642fad789e1ece,

title = "Human-Machine Creativity: How AI Can Influence Human Creativity in Open Innovation",

author = "Melanie Clegg and Reto Hofstetter and Ivo Blohm and Marc Bravin",

year = "2022",

language = "Deutsch",

volume = "2022",

pages = "40--48",

journal = "Marketing Review St. Gallen",

issn = "1865-6544",

publisher = "Springer",

number = "6",

}