@inproceedings{a0ffe15ae9b745d29cc1150c57cd7cbb,
title = "Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention",
author = "Djordje Djurica and Jan Mendling",
year = "2020",
language = "English",
pages = "1 -- 5",
editor = "{Sue Brown, Kathy Chudoba, Kelly Fadel}",
booktitle = "Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention",
publisher = "AIS Association for Information Systems",
}