Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format) 2000
Publikationsstatus	Veröffentlicht - 2000

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@inproceedings{d2f51159acf04f2cb70ce0a251a385b8,

title = "Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis",

author = "Elisabeth G{\"o}tze and Schlegelmilch, {Bodo B.}",

year = "2000",

language = "English",

booktitle = "Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format) 2000",

}