Including “Don't know” answer options in brand image surveys improves data quality.

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	33 - 50
Fachzeitschrift	International Journal of Market Research (früher: Journal of the Market Research Society)
Jahrgang	56
Ausgabenummer	1
DOIs	https://doi.org/10.2501/IJMR-2013-043
Publikationsstatus	Veröffentlicht - 2014

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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title = "Including “Don't know” answer options in brand image surveys improves data quality.",

author = "Sara Dolnicar and Bettina Gr{\"u}n",

year = "2014",

doi = "10.2501/IJMR-2013-043",

language = "English",

volume = "56",

pages = "33 -- 50",

journal = "International Journal of Market Research (fr{\"u}her: Journal of the Market Research Society)",

issn = "0025-3618",

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number = "1",

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T1 - Including “Don't know” answer options in brand image surveys improves data quality.

AU - Dolnicar, Sara

AU - Grün, Bettina

PY - 2014

Y1 - 2014

U2 - 10.2501/IJMR-2013-043

DO - 10.2501/IJMR-2013-043

M3 - Journal article

SN - 0025-3618

VL - 56

SP - 33

EP - 50

JO - International Journal of Market Research (früher: Journal of the Market Research Society)

JF - International Journal of Market Research (früher: Journal of the Market Research Society)

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