Increasing Advertising Value of Mobile Marketing ¿ An Empirical Study of Antecedents

Parissa Haghirian, Maria Madlberger

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS), January 2005, Hawaii. 2005
Publikationsstatus	Veröffentlicht - 2005

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@inproceedings{cff2957458d144ed899aab9b29dc51c7,

title = "Increasing Advertising Value of Mobile Marketing ¿ An Empirical Study of Antecedents",

author = "Parissa Haghirian and Maria Madlberger",

year = "2005",

language = "English",

booktitle = "Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS), January 2005, Hawaii. 2005",

}