We argue that in order to overcome the reductionism and essentialism in institutional theory there is a need to acknowledge that institutions and social actors are co‐constitutive and co‐constructed in processes of communication. We elaborate this argument by drawing on the phenomenological foundation of institutional theory and point to promising areas of future research: the multimodal nature of institutions, the mediated and mediatized character of modern communication, and the contestedness of all social orders and their legitimation.
Österreichische Systematik der Wissenschaftszweige (ÖFOS)
- 502052 Betriebswirtschaftslehre
- 506009 Organisationstheorie
- 502024 Öffentliche Wirtschaft
- 502006 Controlling