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Abstract
Demand and procurement planning for consumer electronics products must cope with short life cycles, limited replenishment opportunities and a willingness to pay that is influenced by past prices and decreases over time. We therefore propose the use of an integrated pricing and inventory control model with a twoperiod linear demand model, in which demand also depends on the difference between a pricehistorybased reference price and the current price. For this model we prove that the optimal joint pricing/inventory policy for the replenishment opportunity after the first period is a basestock, listprice policy. That is, stock is either replenished up to a basestock level and a listprice is charged, or it is not replenished and a discount is given that increases with the stocklevel. Furthermore, we use realworld cell phone data to study the differences between an integrated policy and traditional sequential optimization, where prices are initially optimized based on the expected demand and ordering cost, and the resulting demand distribution is used to determine an optimal inventory policy. Finally, we discuss possible extensions of the model.
Originalsprache  Englisch 

Seiten (von  bis)  29  65 
Fachzeitschrift  Mathematical Methods of Operations Research 
Jahrgang  75 
Ausgabenummer  1 
Publikationsstatus  Veröffentlicht  2012 
Österreichische Systematik der Wissenschaftszweige (ÖFOS)
 502044 Unternehmensführung
 502025 Ökonometrie
 211 not use (Altbestand)
 101026 Zeitreihenanalyse
 502012 Industriebetriebslehre
 502028 Produktionswirtschaft
 101015 Operations Research
Projekte
 1 Abschlussdatum

Integriertes Nachfrage und Lieferkettenmanagement
Taudes, A., Arikan Fichtinger, E., Fichtinger, J., GimplHeersink, L., Jammernegg, W., Mild, A., Quante, R., Reiner, G., Swaton, N. & Wöckl, J.
1/06/05 → 1/06/08
Projekt: Forschungsförderung