@inbook{02318b6bd7cb40a1b22a918a61739156,
title = "Interacting Advertising and Production Strategies - A Model Approach on Customers' Communication Networks",
author = "J{\"u}rgen W{\"o}ckl",
year = "2009",
month = nov,
day = "1",
doi = "10.1007/978-4-431-87435-5",
language = "English",
isbn = "978-4-431-87433-1",
series = "Agent-Based Social Systems",
publisher = "Springer",
number = "6",
pages = "143 -- 153",
editor = "Takao Terano and Hajime Kita and Shingo Takahashi and Hiroshi Deguchi",
booktitle = "Agent-Based Approaches in Economic and Social Complex Systems V",
address = "Germany",
}