International Product, Pricing, and Promotion Strategies

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 56th Academy of International Business Conference
Herausgeber*innen	Academy of International Business
Erscheinungsort	Vancouver, Canada
Publikationsstatus	Veröffentlicht - 1 Juli 2014

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@inproceedings{c98c9f9ee9cc4c3baf097760bdbee6ea,

title = "International Product, Pricing, and Promotion Strategies",

author = "Schlegelmilch, {Bodo B.}",

year = "2014",

month = jul,

day = "1",

language = "English",

editor = "{Academy of International Business}",

booktitle = "Proceedings of the 56th Academy of International Business Conference",

}