Introducing the business family brand: Managing brand identity, image, and reputation

^*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Aufsatznummer	100717
Fachzeitschrift	Journal of Family Business Strategy
DOIs	https://doi.org/10.1016/j.jfbs.2026.100717
Publikationsstatus	Elektronische Veröffentlichung vor Drucklegung - 27 Feb. 2026

Zugriff auf Dokument

@article{a6cbae7dfeeb4eb78476361ccc12f89b,

title = "Introducing the business family brand: Managing brand identity, image, and reputation",

author = "Philipp Jaufenthaler and Scott, \{Justin T.\}",

year = "2026",

month = feb,

day = "27",

doi = "10.1016/j.jfbs.2026.100717",

language = "English",

journal = "Journal of Family Business Strategy",

issn = "1877-8585",

publisher = "Elsevier Ltd.",

}

TY - JOUR

T1 - Introducing the business family brand: Managing brand identity, image, and reputation

AU - Jaufenthaler, Philipp

AU - Scott, Justin T.

PY - 2026/2/27

Y1 - 2026/2/27

U2 - 10.1016/j.jfbs.2026.100717

DO - 10.1016/j.jfbs.2026.100717

M3 - Journal article

SN - 1877-8585

JO - Journal of Family Business Strategy

JF - Journal of Family Business Strategy

M1 - 100717

ER -