Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao)

Thomas Salzberger; Monika Koller

Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao)

Marketing-Management

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	05 - 15
Fachzeitschrift	Revista Brasileira de Marketing
Jahrgang	9
Ausgabenummer	1
Publikationsstatus	Veröffentlicht - 1 Juni 2010

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title = "Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao)",

author = "Thomas Salzberger and Monika Koller",

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language = "English",

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Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao). / Salzberger, Thomas ; Koller, Monika.
in: Revista Brasileira de Marketing, Jahrgang 9, Nr. 1, 01.06.2010, S. 05 - 15.

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

TY - JOUR

T1 - Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao)

AU - Salzberger, Thomas

AU - Koller, Monika

PY - 2010/6/1

Y1 - 2010/6/1

M3 - Journal article

SN - 2177-5184

VL - 9

SP - 5

EP - 15

JO - Revista Brasileira de Marketing

JF - Revista Brasileira de Marketing

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