It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Let's get engaged! Crossing the Threshold of Marketing's Engagement Era
Herausgeber*innen	American Marketing Society
Erscheinungsort	Indianapolis
Seiten	x
Publikationsstatus	Veröffentlicht - 1 Mai 2014

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title = "It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment",

author = "Barbara St{\"o}ttinger and Ludovica Cesareo",

year = "2014",

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language = "English",

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editor = "{American Marketing Society}",

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AU - Stöttinger, Barbara

AU - Cesareo, Ludovica

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M3 - Contribution to conference proceedings

SP - x

BT - Let's get engaged! Crossing the Threshold of Marketing's Engagement Era

A2 - American Marketing Society, null

CY - Indianapolis

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