It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Let's get engaged! Crossing the Threshold of Marketing's Engagement Era
Herausgeber*innen	American Marketing Society
Erscheinungsort	Indianapolis
Seiten	x
Publikationsstatus	Veröffentlicht - 1 Mai 2014

Zitat

@inproceedings{ded6622a09e24350a04d2f9f10dc3731,

title = "It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment",

author = "Barbara St{\"o}ttinger and Ludovica Cesareo",

year = "2014",

month = may,

day = "1",

language = "English",

pages = "x",

editor = "\{American Marketing Society\}",

booktitle = "Let's get engaged! Crossing the Threshold of Marketing's Engagement Era",

}

TY - GEN

T1 - It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment

AU - Stöttinger, Barbara

AU - Cesareo, Ludovica

PY - 2014/5/1

Y1 - 2014/5/1

M3 - Contribution to conference proceedings

SP - x

BT - Let's get engaged! Crossing the Threshold of Marketing's Engagement Era

A2 - American Marketing Society, null

CY - Indianapolis

ER -