It’s Not Only What They Buy, it’s Also What They Keep: Linking Marketing Instruments to Product Returns

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{145248c9941f44bfa1310b35ffe09992,

title = "It{\textquoteright}s Not Only What They Buy, it{\textquoteright}s Also What They Keep: Linking Marketing Instruments to Product Returns",

author = "{El Kihal}, Siham and Edlira Shehu",

year = "2022",

language = "Englisch (Amerika)",

volume = "98",

pages = "558--571",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier B.V.",

number = "3",

}