Japanese Consumer Attitudes Toward Advertising on the Mobile Internet

Parissa Haghirian, A Inoue, Astrid Dickinger

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Deutsch (Österreich)
Titel des Sammelwerks	Proceedings of the 35th European Marketing Academy Conference (EMAC)
Herausgeber*innen	Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P.
Erscheinungsort	Athens, Greece
Seiten	0
Publikationsstatus	Veröffentlicht - 1 Nov. 2006

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M3 - Beitrag in Konferenzband

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BT - Proceedings of the 35th European Marketing Academy Conference (EMAC)

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