Japanese Consumer Attitudes Toward Advertising on the Mobile Internet

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Deutsch (Österreich)
Titel des Sammelwerks	Proceedings of the 35th European Marketing Academy Conference (EMAC)
Herausgeber*innen	Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P.
Erscheinungsort	Athens, Greece
Seiten	0
Publikationsstatus	Veröffentlicht - 1 Nov. 2006

Zitat

@inproceedings{e7a37ce55e1746848af94428f5b87c7f,

title = "Japanese Consumer Attitudes Toward Advertising on the Mobile Internet",

author = "Parissa Haghirian and A Inoue and Astrid Dickinger",

year = "2006",

month = nov,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "0",

editor = "\{Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P.\}",

booktitle = "Proceedings of the 35th European Marketing Academy Conference (EMAC)",

}

TY - GEN

T1 - Japanese Consumer Attitudes Toward Advertising on the Mobile Internet

AU - Haghirian, Parissa

AU - Inoue, A

AU - Dickinger, Astrid

PY - 2006/11/1

Y1 - 2006/11/1

M3 - Contribution to conference proceedings

SP - 0

BT - Proceedings of the 35th European Marketing Academy Conference (EMAC)

A2 - Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P., null

CY - Athens, Greece

ER -