Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments.

Johanna Palcu, Jennifer Sudkamp, Arnd Florack

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{827123c66e5346d6b523055a0b75033f,

title = "Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments.",

author = "Johanna Palcu and Jennifer Sudkamp and Arnd Florack",

year = "2017",

doi = "10.3389/fpsyg.2017.00881",

language = "English",

journal = "Frontiers in Psychology",

issn = "1664-1078",

publisher = "Frontiers Media SA",

}

TY - JOUR

T1 - Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments.

AU - Palcu, Johanna

AU - Sudkamp, Jennifer

AU - Florack, Arnd

PY - 2017

Y1 - 2017

U2 - 10.3389/fpsyg.2017.00881

DO - 10.3389/fpsyg.2017.00881

M3 - Journal article

SN - 1664-1078

JO - Frontiers in Psychology

JF - Frontiers in Psychology

ER -