JUST LEITERN: 125 YEARS OF EXPERIENCE FACE THE CHALLENGE OF GLOBALISATION

Viktoriya Zipper

JUST LEITERN: 125 YEARS OF EXPERIENCE FACE THE CHALLENGE OF GLOBALISATION

Viktoriya Zipper

Welthandel

Publikation: Andere Publikationen › Fallstudie (Business case)

Abstract

This case describes an internationalization strategy and its implementation of a mature 125-year-old. family business, located in Lower Austria. This SME is worldwide at the top regarding the delivery of ladders for firefighters and rescue-teams. The company produces the goods mainly in Austria. Since the takeover by a new family member, a rapid internationalization has been implemented. Meanwhile, JUST Leitern is exporting in more than 15 foreign markets. Only the Ukrainian market, in spite of several trials, seems not to be possible to enter

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2018

Publikationsreihe

Reihe	The Case Centre

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

502052 Betriebswirtschaftslehre
502019 Marketing
502003 Außenhandel
602047 Slawistik

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Katalog der Universitätsbibliothek

Andere Dateien und Links

https://www.thecasecentre.org/educators/products/view?id=155136

Zitat

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