Knowledge-based Approaches to International Marketing: 
Unleashing the Power of tacit Local and Global Knowledge to Create 
Competitive Advantage

Nigel Holden; Florian Kohlbacher; Martin Glisby; Aida Hajro

Knowledge-based Approaches to International Marketing: Unleashing the Power of tacit Local and Global Knowledge to Create Competitive Advantage

Nigel Holden
, Florian Kohlbacher
, Martin Glisby
, Aida Hajro

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Conference Proceedings of AIB Annual Meeting 2007
Herausgeber*innen	AIB
Erscheinungsort	Indianapolis
Publikationsstatus	Veröffentlicht - 1 März 2007

Zitat

@inproceedings{a9b3cd9eee4f47228387dbb002615b51,

title = "Knowledge-based Approaches to International Marketing: Unleashing the Power of tacit Local and Global Knowledge to Create Competitive Advantage",

author = "Nigel Holden and Florian Kohlbacher and Martin Glisby and Aida Hajro",

year = "2007",

month = mar,

day = "1",

language = "English",

editor = "AIB",

booktitle = "Conference Proceedings of AIB Annual Meeting 2007",

}

TY - GEN

T1 - Knowledge-based Approaches to International Marketing: Unleashing the Power of tacit Local and Global Knowledge to Create Competitive Advantage

AU - Holden, Nigel

AU - Kohlbacher, Florian

AU - Glisby, Martin

AU - Hajro, Aida

PY - 2007/3/1

Y1 - 2007/3/1

M3 - Contribution to conference proceedings

BT - Conference Proceedings of AIB Annual Meeting 2007

A2 - AIB, null

CY - Indianapolis

ER -