Leveraging Reputation for Product Innovation through Strategic Co-Branding

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Brand Culture and Identity - Concepts, Methodologies, Tools, and Applications
Erscheinungsort	Hershey, Pennsylvania
Verlag	IGI Global
Seiten	824-837
Auflage	Reprint
ISBN (elektronisch)	9781522571179
ISBN (Print)	9781522571162
DOIs	https://doi.org/10.4018/978-1-5225-7116-2.ch045 https://doi.org/10.4018/978-1-5225-7116-2
Publikationsstatus	Veröffentlicht - 2020

Zugriff auf Dokument

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title = "Leveraging Reputation for Product Innovation through Strategic Co-Branding",

author = "Christian Linder and Sonja Sperber",

year = "2020",

doi = "10.4018/978-1-5225-7116-2.ch045",

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isbn = "9781522571162",

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AU - Linder, Christian

AU - Sperber, Sonja

PY - 2020

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U2 - 10.4018/978-1-5225-7116-2.ch045

DO - 10.4018/978-1-5225-7116-2.ch045

M3 - Chapter in edited volume

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BT - Brand Culture and Identity - Concepts, Methodologies, Tools, and Applications

PB - IGI Global

CY - Hershey, Pennsylvania

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